● OTT/CTV Portfolio · Broadcasting
YASH SHAH
Senior PM · OTT / CTV · AI Enthusiast
Work Blog Philosophy Experience Contact
Senior PM · OTT/CTV · AI Enthusiast

Hi, I'm Yash.

I build streaming products that millions watch
— without knowing my name.

10 years. 12 platforms. One obsession: making TV feel like the future.
My go-to fuel? Live sports streams. (And definitely not buffering.)

▶ View My Work Read My Blog
10+ yrs
Streaming
12+
Platforms
45%
Rev Growth
120%
Engagement
40+
Team Led
Yash Shah
LIVE · OPEN TO ROLES
What I'm Thinking About

Right now, I'm exploring this.

🎙
Exploring
The Next Wave of CTV Ad Formats
Shoppable overlays, pause ads, interactive units — ad formats that feel native to CTV instead of interrupting it.
Active Research
🤖
Tracking
AI-Driven Content Discovery
How multimodal AI is changing content tagging and personalized surfacing — and what that means for FAST channel programming.
Industry Watch
🎯
Open To
My Next Senior PM Role
Streaming, media tech, or platform products. End-to-end ownership. Remote, hybrid, or in-person. Let's build something that matters.
Available Now
Product Case Studies

The work behind
the numbers.

Three deep-dives into the products that shaped my career.

01/03
AI · Discovery · Monetization
AI-Powered Content Discovery & Short-Form Revenue Engine
↑ 60% faster ops · New short-form ad revenue stream unlocked
The Problem
Metadata chaos at scale. Manual tagging was slow and inconsistent. Trailers, teasers, and clips sat unused. Short-form video between content was an untapped ad moment.
What I Did
Built the AI pipeline vision: auto-tagging, breakpoint detection, captions. Designed short-form discovery as a first-class rail. Embedded SSAI into short-form playback to create a net-new ad revenue stream.
The Outcome
60% reduction in content-to-publish time. Short-form became one of the highest-engagement surfaces. Viewers who engaged with clips showed higher full-episode completion rates.
60%
Ops Cut
New
Ad Revenue Stream
↑
Episode Completion
Auto
Metadata at Scale
02/03
Live Engagement · Sports · News
Live Polling & WatchParty: Making CTV a Two-Way Experience
↑ 120% in-app interactions · New CTV engagement model
The Problem
CTV was passive. During live sports and breaking news, viewers left the app for Twitter and Reddit. The product offered nothing for the social impulse.
What I Did
Designed Live Polls + WatchParty with remote-friendly D-pad UX — a real CTV challenge. Built a producer CMS for real-time poll deployment. A/B tested across Sports and News verticals.
The Outcome
120% engagement lift. Live event session length up. Churn down. Feature replicated across content verticals. Became a competitive demo advantage at NAB and IBC.
120%
Interactions
↑
Session Length
↓
Live Churn
2+
Verticals
03/03
SDUI · Platform · Monetization
One Product, Twelve Screens: SDUI + Ad Stack Overhaul
↑ 45% revenue growth · 12+ platforms unified · 70% CDN gain
The Problem
12 platforms, 12 release cycles, zero consistency. Every UI change needed separate engineering releases. SSAI had broken beacon tracking and missing DAI/Freewheel integrations — leaving ad revenue behind.
What I Did
Established SDUI as the product standard across all platforms. Owned the shared design system. Simultaneously rebuilt the ad stack: SCTE-35 pod logic, beacon tracking, DAI/Yospace/Freewheel integrations across AVOD/SVOD/TVOD/PPV.
The Outcome
45% revenue growth in 18 months. Experiment cycle compressed from weeks to days. CDN efficiency up 70%. Ad performance became a competitive advantage in operator conversations.
45%
Revenue Growth
70%
CDN Efficiency
12+
Platforms
Days
Experiment Cycle
Industry Writing

Things I think about
at 3am.

My take on where streaming is going — and what PMs building in this space need to know.

How I Think

Four beliefs that shape
every product I build.

01 / 04
Build around the viewer, not the content library.
Most streaming products serve the operator's catalog. I build for the human on the other side of the screen. What would make them stay next week?
02 / 04
Data tells you what happened. Not why.
A 30% drop-off at minute 4 tells you where something broke. Only a conversation with a real viewer tells you why they left.
03 / 04
The best PM work is invisible.
Nobody watching sports on Roku thinks about SSAI or SDUI. They just watch. My job is to make all the hard things disappear.
04 / 04
Streaming is still in its early innings.
AI-personalized programming, interactive live formats, spatial media — the real transformation hasn't happened yet.
Impact at Scale

Numbers that
define the work.

01/08
0%
Revenue Growth
18-month monetization redesign, ad-pod logic & CDN optimization
02/08
0%
Engagement Boost
Sports WatchParty & Live Polls on CTV, replicated across verticals
03/08
0%
Ops Turnaround Cut
AI-assisted content pipeline with auto-tagging & captioning
04/08
0%
CDN Efficiency Gain
Redesigned VOD delivery architecture & caching strategy
05/08
0%
Scheduling Reduced
Drag-and-drop EPG with analytics & multi-language support
06/08
0+
Team Led
Product, Engineering, Design, QA, DevOps, Sales, Ad Ops globally
07/08
0+
Platforms Deployed
Roku, Fire TV, Apple TV, Android TV, Samsung, webOS, Vidaa, Vega, Whale, iOS, Android, Web
08/08
0+
Years Streaming
Business Analyst to Senior PM — a decade building video platforms globally
Process & Craft

How I work — discovery
to ship.

01
Understand the human first, metric second.
Data tells me what to investigate. Conversation tells me what actually matters. Every initiative starts with real people.
02
Write the problem before the solution.
A crisp problem statement is 60% of the solution. It forces alignment on what we're actually trying to solve before anyone touches a wireframe.
03
Ship small. Learn fast. Iterate with data.
I've A/B tested everything from poll placement to ad pod lengths. Intuition gets you to the experiment. Data tells you if you were right.
04
Make engineering a partner, not a vendor.
I write SQL, read system architecture diagrams, and understand API design. Real conversations with engineers make the work faster and better.
05
Use AI to compress work, not replace thinking.
Claude and ChatGPT compress weeks into hours. The judgment, prioritization, customer insight — that still takes a human.
Discovery & Research
User InterviewsAnalyticsCompetitive TeardownsCustomer Calls
Planning
PRDs / MRDsOKRsStory MappingJIRAConfluence
Data & Experimentation
SQL / BigQueryLookerTableauA/B Testing
Design
FigmaMiroWireframesSDUI Mockups
AI
Claude AIChatGPTNotion AI
Education
M.S. Computer Science
Cal State San Marcos · GPA 3.7
Technical foundation that makes me a PM who can sit in a system design meeting and contribute — not just listen.
Platform Coverage

Shipped on
every screen.

Roku
Roku
Fire TV
Fire TV
Apple TV
Apple TV
Android TV
Android TV
Samsung
Samsung Tizen
LG webOS
LG webOS
Vidaa OS
Vega OS
Whale OS
iOS
iOS
Android
Android
Web
Career

A decade building
streaming at scale.

OCT 2022 — PRESENT · WISEDV INC., SAN DIEGO, CA
Senior Product Manager
OTT/CTV technology platform serving tier-1 streaming operators globally
  • End-to-end OTT product ownership across 12+ platforms — Roku, Fire TV, Apple TV, Android TV, Samsung, webOS, Vidaa, Vega, Whale, iOS, Android, Web.
  • Sports WatchParty & Live Polls: 120% engagement lift. Model replicated across content verticals.
  • SSAI/CSAI + CDN overhaul: 45% revenue and viewership growth over 18 months.
  • AI content pipeline: 60% faster ops. Short-form video discovery + new ad revenue stream.
  • SDUI architecture across 12+ platforms. Shared design system. Front-end engineering ownership.
  • Led 40+ person cross-functional team globally. Represented WiseDV at NAB, IBC, CES, Streaming Media Show.
FEB 2021 — OCT 2022 · WISEDV INC., SAN DIEGO, CA
Product Owner
  • Launched cloud-based FAST channel playout: 4K, SSAI, SRT/HLS/RTMP — 24×7 broadcast-grade operations.
  • Browser-based EPG with drag-and-drop: 50% less manual scheduling effort.
MAY 2020 — AUG 2020 · DVEO, SAN DIEGO, CA
Integration Specialist (Contract)
  • Re-architected VOD delivery: 70% CDN efficiency gain. Zero customer-visible downtime.
JUL 2014 — JUN 2020 · WISEDV ELECTRONICS INDIA PVT. LTD., VADODARA
Business Analyst
  • Requirements for FAST playout, SSAI, multi-platform delivery, CMS. BRDs, FRDs, API docs. NAB & IBC demos.
Technical Fluency

Built for the
streaming era.

Streaming & Video
Live StreamingVODFAST4K/HDRABRHLSDASHSRTDVRMulti-DRMCDN
Ad Tech & Monetization
SSAI/CSAIAVODSVODTVODGoogle DAIYospaceFreewheelSCTE-35Roku RAF
Discovery & Engagement
ML PersonalizationA/B TestingLive PollingWatchPartyShort-Form VideoAI Ranking
Architecture
Server-Driven UIDesign SystemsCTV UXEPGCross-PlatformFE Engineering
Product Craft
PRDs/MRDsOKRsKPI FrameworksAgile/ScrumGTMStakeholder Mgmt
Data & AI
SQL / BigQueryLookerTableauCohort AnalysisClaude AIChatGPT
Let's Work Together

Let's build the
next generation
of streaming.

Open to senior PM roles in streaming, OTT/CTV, and media tech. San Diego-based. Available Remote, Hybrid, or In-Person globally.

Available Now · Remote · Hybrid · In-Person
yash_121@yahoo.com (858) 371-8919 LinkedIn Profile
San Diego, CA
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