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YASH SHAH
Senior Product Manager · OTT / CTV Platform
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Yash Shah
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YASH SHAH

Senior Product Manager · OTT / CTV Platform Products & Streaming Strategy
WiseDV Inc. · San Diego, CA

▶ OTT / CTV 📡 Live Streaming ⚡ SSAI / FAST / AdTech ✓ Remote · Hybrid · In-Person

5+ years of end-to-end OTT product ownership. A decade across video and broadcast technology. Building streaming experiences that reach millions of viewers globally across 12+ platforms.

View Experience Contact Me
45%
Revenue Growth
120%
Engagement Lift
12+
Platforms Shipped
10+
Years Streaming
40+
Team Size Led
Impact at Scale01 — Metrics

Numbers that
define the work.

01/08
0%
Revenue & Viewership Growth
Over 18 months via monetization redesign, ad-pod logic, and ABR/CDN optimization
02/08
0%
In-App Engagement Boost
Sports WatchParty & Live Polls on CTV — replicated across content verticals
03/08
0%
Operational Turnaround Cut
AI-assisted metadata pipeline — auto-tagging, breakpoint detection, captioning
04/08
0%
CDN Efficiency Gain
Redesigned VOD delivery workflows, revised caching and content scheduling
05/08
0%
Scheduling Effort Reduced
Drag-and-drop EPG with integrated analytics and multi-language support
06/08
0+
Team Members Led
Cross-functional: Product, Engineering, Design, QA, DevOps, Sales, Ad Ops globally
07/08
0+
Platforms Deployed
Roku, Fire TV, Apple TV, Android TV, Samsung, webOS, Vidaa, Vega OS, Whale OS, iOS, Android, Web
08/08
0+
Years in Streaming
From Business Analyst to Senior PM — a decade building video platforms globally
Flagship Launches02 — Work

Products that
move the needle.

🏟
CTV Engagement
Sports WatchParty & Live Polls
Real-time co-viewing and live engagement for CTV sports. In-stream polls, live reactions, synchronized watch sessions — a new CTV model replicated across verticals.
+120% In-App Interactions
💰
Monetization
SSAI / CSAI Ad Platform Redesign
SCTE-35, dynamic pod logic, beacon tracking, Google DAI / Yospace / Freewheel integrations across AVOD, SVOD, TVOD, and PPV.
+45% Revenue & Viewership Growth
🤖
AI Operations
AI-Assisted Content Pipeline
Breakpoint detection, live captioning, playlist generation, auto-tagging. Dramatically accelerated content-to-launch velocity at scale.
-60% Operational Turnaround
🔧
Architecture
Server-Driven UI (SDUI) at Scale
Full SDUI across 8+ CTV, mobile, and web platforms. UI updates, experiments, and merchandising without app re-releases.
12+ Platforms Unified
🎯
Personalization
ML Personalization & Discovery Engine
Recommendation rails, curated collections, AI-driven search surfaces with A/B testing on row order, hero placement, and content merchandising.
ML-Driven at Scale
📡
Linear / FAST
FAST Channel Playout Platform
Cloud-based 4K linear automation, SSAI, multi-protocol delivery (SRT, HLS, RTMP), 24×7 broadcast-grade operations with browser-based EPG.
-50% Scheduling · 99.9% Uptime
Technical Fluency03 — Skills

Built for the
streaming era.

Streaming & Video
Live StreamingVODFAST4K/HDRABRHLSDASHSRTRTMPDVRCatch-up TVMulti-DRMCDN Optimization
Monetization & Ad Tech
AVODSVODTVODPPVSSAI/CSAIGoogle DAIYospaceFreewheelRoku RAFSCTE-35Beacon TrackingAd-Pod Logic
Discovery & Personalization
Recommendation RailsML PersonalizationA/B TestingAI RankingEditorial CurationSearch OptimizationHero Placement
Architecture & Front-End
Server-Driven UI (SDUI)Design SystemsCross-Platform UXFE Engineering MgmtEPGPerformance Optimization
Product Craft
RoadmapsPRDs/MRDsOKRsKPI FrameworksAgile/ScrumExperimentationGo-to-MarketStakeholder Mgmt
Data & AI
SQL / BigQueryMySQLCohort AnalysisLookerTableauClaude AIChatGPTAI/ML Integration
Career Timeline04 — Experience

A decade building
streaming at scale.

OCT 2022 — PRESENT// WISEDV INC., SAN DIEGO, CA
Senior Product Manager

OTT/CTV technology platform serving broadcasters and streaming operators — end-to-end consumer streaming products reaching millions of viewers globally across tier-1 deployments.

  • Owned end-to-end OTT product strategy across playback, content discovery, SDUI, monetization, and operations for consumer streaming on 12+ platforms (Roku, Fire TV, Apple TV, Android TV, Samsung Tizen, LG webOS, Vidaa OS, Vega OS, Whale OS, iOS, Android, Web), serving tier-1 streaming operators.
  • Launched Sports WatchParty and Live Polls — achieving 120% increase in in-app interactions, establishing a CTV engagement model replicated across additional content verticals.
  • Grew streaming revenue and viewership 45% over 18 months by redesigning SSAI/CSAI ad-pod logic (SCTE-35, beacon tracking, Google DAI / Yospace / Freewheel), optimizing subscription flows, and improving ABR/CDN delivery.
  • Established SDUI architecture across 12+ platforms enabling cross-platform UI updates and feature experiments without app re-releases. Owns the front-end engineering function and shared design system.
  • Led AI-assisted content pipeline cutting operational turnaround 60% through auto-tagging, breakpoint detection, and automated captioning.
  • Applied Claude AI and ChatGPT across PM workflow for PRD drafting, customer synthesis, competitive teardowns, and prototype mockups — compressing discovery and engineering handoff cycles.
  • Led 40+ person cross-functional organization (Product, Engineering, Front-End, Design, QA, DevOps, Sales, Ad Ops) driving alignment between technical roadmap and commercial priorities.
  • Primary product contact for tier-1 streaming-operator C-suite executives during quarterly business reviews and strategic planning.
FEB 2021 — OCT 2022// WISEDV INC., SAN DIEGO, CA
Product Owner
  • Launched cloud-based FAST channel playout with 4K linear automation, SSAI, and multi-protocol delivery (SRT, HLS, RTMP) — adopted by multiple broadcaster customers for 24×7 operations.
  • Built browser-based EPG scheduling platform with drag-and-drop UX and analytics — reducing manual scheduling effort 50%.
  • Owned and prioritized backlog across Engineering, QA, DevOps, and Design, running agile ceremonies on quarterly cadences.
  • Represented WiseDV at NAB, IBC, CES, and Streaming Media Show — demonstrating products and translating customer needs into competitive differentiation.
MAY 2020 — AUG 2020// DVEO, SAN DIEGO, CA
Integration Specialist (Contract)
  • Re-architected channel-play and VOD delivery workflows, improving CDN efficiency 70% via revised caching strategies and content scheduling patterns.
  • Created comprehensive project plans, test plans, and change-management documentation — zero customer-visible downtime during migrations.
JUL 2014 — JUN 2020// WISEDV ELECTRONICS INDIA PVT. LTD., VADODARA
Business Analyst
  • Led business analysis and requirements definition for cloud-native streaming platforms including FAST channel playout, SSAI monetization, multi-platform video delivery, and CMS.
  • Authored BRDs, FRDs, and API documentation for ad server integrations (Google DAI, Yospace, Freewheel), payment gateways, and third-party platform partnerships.
  • Delivered product demonstrations at NAB and IBC, translating market needs into roadmap and competitive advantage.
Platform Coverage05 — 12+ Platforms

Shipped on
every screen.

Roku
Fire TV
Apple TV
Android TV
Samsung Tizen
LG
LG webOS
Vidaa OS
Vega OS
Whale OS
iOS
iOS
Android
Web
06 — Contact

Let's build the
next generation
of streaming.

Open to senior product leadership roles in streaming, OTT/CTV, media tech, and platform products. Based in San Diego — available for Remote, Hybrid, or In-Person roles globally.

Available Now · Remote · Hybrid · In-Person
yash_121@yahoo.com (858) 371-8919 LinkedIn Profile
San Diego, CA 92109
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