Honest takes on OTT product, AI implementation, ad tech, CTV, and where this industry is actually going. No fluff, no thought leadership theater.
Everyone is launching a FAST channel in 2026. The problem is that most teams are thinking about content acquisition first and distribution last. That is backwards.
Read ->Designing interaction for a TV remote means no keyboard, no hover states, no drag. Every feature has to work with four directional buttons and a select key.
Read ->After years building SSAI stacks, I am convinced the problem is a product philosophy issue, not a technical one. The ad experience was designed for the operator, not the viewer.
Read ->Netflix, Hulu, Disney Plus all claim to personalise your experience. Most of them are showing you what is trending globally with your name on it.
Read ->What used to be a manual workflow taking days per title now takes under 90 minutes. Here is exactly how the pipeline works and what we got wrong first.
Read ->Before SDUI, a single content rail update meant twelve coordinated engineering releases. After SDUI, it meant one server change. That is not a small difference.
Read ->We shipped five AI flows into production. Three were clear wins. Two were mistakes we caught before they cost us anything serious. Both sides are worth understanding.
Read ->The number was the headline. The real lesson was about what viewers want from live content - and why lean-back does not mean passive.
Read ->When a viewer is browsing the live programme guide deciding what to watch, they are not watching anything. That is a product moment. It is also an ad opportunity.
Read ->An EPG is not a spreadsheet. It is a real-time product with live data, version conflicts, rights windows, and an operator team trying to drag a 3-hour sports block at 11pm.
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